articles & insights
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5 Key Indicators that Your Church Needs a Secret Shopper
Every Sunday, your church tells a story. But is it the story you think you're telling? At Firm Foundations Marketing, one of the most eye-opening steps we take with churches is what we call a Secret Guest Visit, our version of a church secret shopper. We visit your...
Practical Ways to Recruit (And Keep) Volunteers at Your Church
If you're a pastor or ministry leader at a small or midsized church, you know the struggle: you need more volunteers, but the same announcement-from-the-pulpit approach keeps falling flat. You put out the call. You hope someone steps up. And when they don't, you're...
Shift Your Church Communication from ‘We’ to ‘You’ Language
If you're a pastor at a small or normal-sized church, you've probably spent hours crafting sermon announcements, newsletters, and social media posts, trying to get your church communications just right. You're passionate about your ministry. You love your...
The 30-Second Church Website Test
Is Your Church Website Just a Gatekeeper? Here's How to Make it a Game-Changer Does this sound familiar? A first-time visitor lands on your church website and sees: About Us Ministries Events Contact While these navigation elements are necessary, they're about as...
Church Mission Clarity: The Key to Breaking Through Growth Barriers
Have you ever wondered why some churches thrive while others plateau? The answer often lies not in flashy programs or cutting-edge technology, but in something much more fundamental: church mission clarity. I recently returned to the Church Leadership Lab podcast to...
Authentic Church Growth: Embracing Your Church’s Identity
Ever felt the pressure to make your church bigger, cooler, or more like the mega-church down the road? You're not alone. I recently had the privilege of joining DK Hammonds on his podcast to tackle the challenging topic of authentic church growth in a world obsessed...