Blog
Helping you to discover your church's ideal audience, define your message, and develop strategtic ways to engage more people. Get Weekly Insights18 church website Mistakes Leaders Make When Hiring a Builder
In my 6+ years of consulting, I’ve seen a LOT of church websites. Some good. Some bad. Some terrible (I don’t speak of those). The difference often came down to one thing: Whether church leadership truly understood what they needed from a website when they hired...
This Easter, Have Long Lasting Impact At Your Church [Tips & Checklists]
Easter (or Resurrection Sunday, if you prefer) and Holy Week are some of the most important times in the church calendar. And, if you’re trying to reach new people to have a long-lasting impact at the same time, it can make an already busy season seem downright...
How To Improve Easter Targeting: Facebook Ad Geo
This one Facebook ad geo mistake may be costing your church. How? By wasting the church’s money running ads all over the country. I see this happen every year! Obviously, some churches will still have a national online audience. But more than likely, your church is...
How To Fix Your Generic and Boring Church Website
Your church's website is the first point of contact for potential guestss. Unfortunately, what too many people encounter is generic and boring. Even great tools, like the Plan A Visit form, aren't enough to engage them. Take a moment to imagine how many potential...
How To Write A Compelling (And Memorable) Mission Statement For Your Church
Does writing a mission statement for your church seem daunting? Let me start with a bit of advice and a warning: your mission statement is important, but if wordsmithing a sentence is causing months-long delays of progress, then it’s time to stop overthinking, accept...
12 Signs Your Church Needs A Rebrand
Your church’s brand is an identity that helps you tell the story of your church. And, whether you think you have a church brand or you don’t– you do. That impression that people get when they visit your website, interact with you on social media or show up on a...