How To Improve Easter Targeting: Facebook Ad Geo

by | Mar 15, 2024 | Social Media

This one Facebook ad geo mistake may be costing your church.

How? By wasting the church’s money running ads all over the country.

I see this happen every year! Obviously, some churches will still have a national online audience. But more than likely, your church is encouraging in-person attendance locally, and you simply don’t realize your ads are running coast to coast.

Here’s why this Facebook Ad Geo gets wonky

Facebook’s default geography is “United States.” I know what you’re thinking…

“But I added a radius around our church!” Right. That’s the problem.

When you ADD the radius to the default United States geography, your ad still runs nationwide to promote your local, in-person service.

How to correct your Facebook ad geotargeting.

  1. Delete the “United States” selection in your ad campaign geography. Your intended radius (or whatever area) will remain.
  2. Save.
  3. Re-publish.

That’s it! Now your ads will run where you actually meant them to.

Follow me on Facebook or Instagram for more tips and insights like this one above that I first shared on social media.