Improve your Easter outreach results with events
Easter Sunday arrives in less than 100 days! Or Resurrection Sunday, if you prefer. And with it comes a pop in attendance. As a church leader, you know how important it is to keep visitors coming back beyond just that Sunday. How do you do maximize your Easter outreach? By building up trust and developing relationships with people.
Let’s look at why you should consider adding one (or updating what you currently do) and four ideas to get to you started.
Events provide additional in-person opportunities to build trust
A great way to level up on this process is by hosting regular outreach events. With all of the time, energy, and resources Easter requires, why consider adding an outreach event to the mix?
Create spaces for people to get to know you
Events give you another opportunity to interact with people, allowing them to become familiar with your church. The more people understand, feel welcomed, and feel comfortable around your church community, the more likely they are to come back.
Attending a one-time event also presents a chance to “check out” a church in a more relaxed environment, and without the perceived pressure that may come with a worship service visit. The perception is that everyone is “visiting.” Even if your event is off-site, they can still get a feel for your community, showcase how your church serves people, how it’s run, etc.
While you have people there, you can find a way to both serve them and collect contact information. Follow-up is critical to church growth and guides potential visitors to the next step. You’ll want to send a follow-up message with relevant information about your church, space to ask questions, and an invitation to visit again. What you offer should be closely tied to both the event and those you want to attract. Whether you’re doing a gift card drawing or providing valuable information, your offer should make sense!
This extra opportunity adds to the other touchpoints you have in place, helps you develop familiarity and trust, those foundational elements of relationships.
You probably see your people on their phones A LOT. Consider follow-up through text messages! Text In Church simplifies the process, pairing automation with personal interaction. By using this affiliate link, you’ll receive an ADDITIONAL 500 text messages/year FOR LIFE. The FFM team does receive compensation for sales through this link but know that our team only recommends what we’ve seen work best.
Easter outreach idea starters
Different churches have different resources and goals. Anything you do, including events, should be both achievable and move your church forward towards achieving those goals. It should add value to the community that you serve and align with your overall vision/mission.
Want to add or update an outreach event? Here are some ideas we’ve seen work for churches to get you started:
Create a time for people to come out with their families and loved ones for spring-themed pictures. Depending on your resources and connections, consider offering up anything from getting larger photos printed locally to a package with a local photographer.
If this fits with your church and community, this activity can draw a crowd!
Picnic/carnival in the park
This idea can be as large or as small as you see fit! Nothing beats food and fun.
Now is a time of both information overload and uncertainty. What an opportunity to be a source of truth and honesty! The topic possibilities are endless, anything from finances to biblical questions, and more! Listen to the concerns of your community for topic ideas. Bring in an expert to provide advice about a specific issue or host a discussion forum to allow for learning and understanding. Either way, you’ll want knowledgeable, trusted experts in the field present. Having the right people speaking will be crucial to your goal of building trust with people.
Blueprint to help you plan a successful event
Whether you’re new to planning events or you want to level up, this free downloadable is for you! You’ll receive our nine-step, time-tested process based on our close to 30 years of putting on events! Planning, recruiting volunteers, follow-up framework, and more are all included. Get more information and the guide here or sign-up below to have it sent to your inbox today!
Still on the fence about developing a strategy? Check out how our MOST READ and SHARED article on how having a strategy in place helps churches like yours in the long run!