Church Marketing

Is your church reaching people in a way that speaks to them or are they just passing you by?
We Can Help!

Yup, we said it…Church Marketing. We put “church” and “marketing” in the same sentence. We even put them next to each other. Keep reading.

 

Church marketing isn’t a dirty word or phrase akin to peddling more stuff but rather it’s a method you use to effectively speak to your congregation and your community. The right message said the wrong way or put in the wrong place simply won’t be as effective. Firm Foundations Marketing, Inc. is aligned with your vision to share the Gospel and fulfill the Great Commission and that’s why we are here to come along side your church to put our skills to work to enhance your ministry.

No matter where you are in your marketing journey we’ll partner with you, from developing a basic strategy to more advanced digital marketing tactics, and everything in between.`

Church Communications

Do you feel a slight panic at the thought of designing or writing the next thing? Or maybe you just don’t have the time or resources to do it. We can help! As skilled communicators and marketers, we’re experienced in visually and verbally communicating the messages you want to send out.

  • Informative, helpful website content
  • Social media posts – text, photos, and video
  • Customized marketing materials
  • Email messages for church newsletters, announcements, etc.

Church Outreach Direct Mail

Direct mail is a great way to reach out to your immediate community and invite them to your next Christmas or Easter service, special event, or VBS week. Whether your church currently sends direct mail or would like to, we are your experts. As turnkey providers, we help you every step of the way including design, demographic targeting, printing, addressing and delivery to the post office. This approach makes it easy for you and saves you money.  Having worked with hundreds of organizations on their direct mail campaigns, we leverage our experience to identify any opportunities to reduce your cost so that you can be a good steward of your organization’s limited resources.

Brand Management

Think of a brand as what your church would be like if it were a person. A brand is the perception held about an organization by other people. Are you known for being friendly and inviting? Traditional or contemporary? Active in the community? Great holiday services or a fantastic children’s ministry? Whatever it is, Firm Foundations Marketing wants to amplify and reinforce those positive perceptions through every communication channel you use. You only have a few seconds to make an impression. We’re here to ensure it’s the right one.

A brand is developed over time and when we manage your brand, we will verify a consistent “look and feel” is used across mediums, brand colors, logos, etc are correct and clearly distinguishable, and the “voice” of the message in the same vein.

Consistency in communication is difficult to achieve when it’s decentralized which is why we are here to partner with your staff. Through that partnership we aim to free up your staff’s time by creating templates, processes, and training so that your ministers can invest more time in ministry and spend less time on marketing.

As a partner, you’ll reap the benefits of our attention to detail as we create a firm foundation to build your brand upon so that with consistency it will become defined and familiar. Contact us today for a free consultation.

Event Promotion

This is essentially what churches do every week – promote and host an event that people want to attend! From concept to messaging to event prep (FREE guide here) and day-of planning, we’ll draw upon close to 20 years of experience in event marketing and planning. Great for:

  • High-profile speakers
  • Workshops
  • Festivals
  • Special worship services

Printed Materials

From brochures to banners and everything in between, we offer high-quality printed products with fast turnarounds and competitive pricing. Need a doorhanger for neighborhood outreach? A glossy newsletter? Church letterhead? We have you covered!

We are more than just a printshop which means our marketing experts are at your disposal to help you make sure your message and layout are clear and effective.

Before you send your next print job somewhere else, be sure to contact Firm Foundations Marketing for a quote – we would love to earn your business!

Marketing Strategy

If you’re like most churches, you watch your numbers. You have goals. Perhaps it’s average Sunday School attendance, weekly giving, or the number of new members. Maybe you want to grow the number that are active in mission or raise a certain amount of funds for a capital campaign. Whatever it is, all the ways you communicate with your community and your congregation play a role in moving the needle.

Marketing strategy can be a communication plan, an advertising recommendation or both. It gives you the plan for that communication – identifying and understanding the audience that needs to receive it, the best way to reach them, the look and feel of the message, and the action you want them to take in response. Marketing tactics are how you go about implementing your strategy. You’re probably doing some of things right now and don’t realize it’s marketing. Posters, handouts, social media posts, and weekly emails are all a part of marketing plan.

Without a plan all these messages can be overwhelming to create, manage, or simply not be cohesive. Time and resources are finite, how can we help?

Church Communications

Do you feel a slight panic at the thought of designing or writing the next thing? Or maybe you just don’t have the time or resources to do it. We can help! As skilled communicators and marketers, we’re experienced in visually and verbally communicating the messages you want to send out.

  • Informative, helpful website content
  • Social media posts – text, photos, and video
  • Customized marketing materials
  • Email messages for church newsletters, announcements, etc.

Event Promotion

This is essentially what churches do every week – promote and host an event that people want to attend! From concept to messaging to event prep (FREE event guide here) and day-of planning, we’ll draw upon close to 20 years of experience in event marketing and planning. Great for:

  • High-profile speakers
  • Workshops
  • Festivals
  • Special worship services

Church Outreach Direct Mail

Direct mail is a great way to reach out to your immediate community and invite them to your next Christmas or Easter service, special event, or VBS week. Whether your church currently sends direct mail or would like to, we are your experts. As turnkey providers, we help you every step of the way including design, demographic targeting, printing, addressing and delivery to the post office. This approach makes it easy for you and saves you money.  Having worked with hundreds of organizations on their direct mail campaigns, we leverage our experience to identify any opportunities to reduce your cost so that you can be a good steward of your organization’s limited resources.

Printed Materials

From brochures to banners and everything in between, we offer high-quality printed products with fast turnarounds and competitive pricing. Need a doorhanger for neighborhood outreach? A glossy newsletter? Church letterhead? We have you covered!

We are more than just a printshop which means our marketing experts are at your disposal to help you make sure your message and layout are clear and effective.

Before you send your next print job somewhere else, be sure to contact Firm Foundations Marketing for a quote – we would love to earn your business!

Brand Management

Think of a brand as what your church would be like if it were a person. A brand is the perception held about an organization by other people. Are you known for being friendly and inviting? Traditional or contemporary? Active in the community? Great holiday services or a fantastic children’s ministry? Whatever it is, Firm Foundations Marketing wants to amplify and reinforce those positive perceptions through every communication channel you use. You only have a few seconds to make an impression. We’re here to ensure it’s the right one.

A brand is developed over time and when we manage your brand, we will verify a consistent “look and feel” is used across mediums, brand colors, logos, etc are correct and clearly distinguishable, and the “voice” of the message in the same vein.

Consistency in communication is difficult to achieve when it’s decentralized which is why we are here to partner with your staff. Through that partnership we aim to free up your staff’s time by creating templates, processes, and training so that your ministers can invest more time in ministry and spend less time on marketing.

As a partner, you’ll reap the benefits of our attention to detail as we create a firm foundation to build your brand upon so that with consistency it will become defined and familiar. Contact us today for a free consultation.

Marketing Strategy

If you’re like most churches, you watch your numbers. You have goals. Perhaps it’s average Sunday School attendance, weekly giving, or the number of new members. Maybe you want to grow the number that are active in mission or raise a certain amount of funds for a capital campaign. Whatever it is, all the ways you communicate with your community and your congregation play a role in moving the needle.

Marketing strategy can be a communication plan, an advertising recommendation or both. It gives you the plan for that communication – identifying and understanding the audience that needs to receive it, the best way to reach them, the look and feel of the message, and the action you want them to take in response. Marketing tactics are how you go about implementing your strategy. You’re probably doing some of things right now and don’t realize it’s marketing. Posters, handouts, social media posts, and weekly emails are all a part of marketing plan.

Without a plan all these messages can be overwhelming to create, manage, or simply not be cohesive. Time and resources are finite, how can we help?

“Therefore everyone who hears these words of mine and puts them into practice is like a wise man who built his house on the rock. The rain came down, the streams rose, and the winds blew and beat against that house; yet it did not fall, because it had its foundation on the rock.” Matthew 7:24-25

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