Building Blocks
Keep up with our blog for tips and tricks to build your organization on a firm foundation.
How to apply social media best practices and attract visitors
Last week, I looked at how to fix 3 things and improve your social media results. This week, I’ll look at how a church should apply social media best practices to its public pages. The first part in a mini-series! Public pages provide a platform to attract and engage...
Fix 3 things and improve your social media results
Take advantage of the time the FFM spends on social media looking at where some accounts go wrong and see if you can improve your social media results with these three fixes. 1. Using social solely to promote events rather than a place for SOCIAL engagement....
This is why you should refresh your website every 3 years
Your church has the most important message your community needs to hear. From a communications perspective, here are the reasons why you should refresh your website every 3 years. Overhaul based on best practices - and what your audience expects A grain of sand is...
How to make website content more effective by telling stories
Take a page from C.S. Lewis, and his advice on how to engage audiences through telling stories, rather than just providing information. Info-driven (and usually bland) text once made up the bulk of website content. Today, it's all about STORIES. Years ago, text...
3 strong reasons to have a visitor-focused website
Whether you’re on the fence or need some outside perspective to help make the shift to a visitor-focused site, here are three reasons why it’s so important. 1. Heart: Having relevant visitor information shows them that you care about them before you even meet them. ...
This worry-free website checklist makes life easier
As your digital communications hub, your church website serves potential visitors, and your congregation, by providing the information they seek. To keep this humming, here’s a website checklist of what should be done weekly, monthly, and at least twice a year. Making...