Building Blocks
Keep up with our blog for tips and tricks to build your organization on a firm foundation.
How to improve Easter targeting: Facebook ad geo!
Easter Sunday tends to attract a large crowd of people. From your inactive attendees to new people, most churches have a packed house. And we pray alongside your team for the seed of the gospel to be planted in hearts and faith to be watered and strengthened. After...
Welcome new people with 8 awesome spring outreach ideas
Before we know it, we can enjoy lovely warm weather and get outside with our communities. The upcoming Easter season typically keeps churches reasonably busy. If you’re thinking ahead to what to do the second half of spring, here’s a list of sprint outreach event idea...
How to overcome, “I don’t like it” and other unhelpful feedback
When seeking feedback about a marketing or communications concept you've spent time and effort creating, few words are as soul-crushing as, “I don’t like it.” Someone reviews a concept – be it a plan, some kind of text, or an image – and it doesn’t resonate for them....
Consider “This Is Marketing” like a 101 course: Review
“This is Marketing” by Seth Godin aims to help marketers of any ilk use marketing to solve other people’s problems. With a philosophy around the good that marketing can do, Godin’s book showcases marketing as a craft learned over time. While organizations benefit from...
4 productivity tips that work great for church marketers like you
January comes with numerous productivity tips. Many articles help those with work that looks nothing like the world of church communications and marketing. What can someone do when their job is more creative and project-based? Fresh out of college, my first job...
How to go beyond naming and get people to show up
One of the tasks you probably have on your list is naming something. Let's say it's a new class offered at your church. You think it should be creative and catchy, something clever. The effort to find the right name occurs quite a bit with clients we work with, as...