How To Overcome This Common Flaw In Church Research Reports – And Get Better Data

by | Aug 29, 2023 | Research

Every church needs a target audience in order to thrive, but when you think “research”, what do you think of?

(You still with me? Goodness I hope so…)

You likely thought of some boring, dusty report on a shelf or a bunch of numbers you haven’t looked at in a while. Yeah…we get it.

But knowing your community is super important if you want to reach your community.

The problem is, what most church leaders are used to seeing when it comes to research is a 30,000-foot view of their community. Don’t get me wrong, there’s a place for that.

Stop and think about this: basically every church around you see the exact same research.

Let that sink in.

If that’s the case, is that really guiding you to be the unique church that you are?

No, it’s not. It’s hyping you up about big numbers that may be an absolutly terrible fit for your church.

That’s why we’re seeking to change the narrative around community research.

Your Church Is Unique. Your Research Should Reflect That Reality.

We’ve long said that our team could be working with two churches on the same street and give them entirely different guidance on who to reach. Our proprietary process is changing the way church leaders are thinking about – and connecting with – their communities.

Why? Because you have a unique church and we believe you deserve unique guidance. Guidance tailored to your DNA, your culture, and your vision.

Guidance that works whether you’re a:

  1. Big church or small church
  2. New church or old church
  3. Modern church or traditional church
  4. Shrinking church or growing church

There are people living in your community that need exactly who your church is and we bring them to life through deep, actionable insights into who they are and how they live their lives.

So that you can minister to them directly and intentionally.

Every church needs a target audience in order to thrive. We use research to help you discover yours.

You don’t need another stuffy report to fall asleep to. Instead, discover your church’s ideal audiences and get clarity for your ministry at


Want to hear more about getting focused on your community?  Follow @tylerdharden on Instagram or Twitter.

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